Helping our clients deliver exceptional customer experiences in the most operationally efficient way has always been at the centre of what we do.
WHAT IS OUR SECRET?
In 2015, we identified a trend within organisations both public and private as they sought to address the issues they faced communicating with their customers. Too many of them held the belief that implementing new technology would solve all their problems.
That belief wasn’t true then and isn’t true now.
Technology is a tool. It’s what you do with that tool that determines what you get out of it. For communications, it’s all about content and data. Content for the message, data to personalise it.
WHAT MAKES US UNIQUE
Communicating is ALL about CONTENT
Whilst the practice of COPE (create once, publish everywhere) was being adopted as best practice in the content management domain, member communications hadn’t grasped the power of introducing structure to content creation and management.
We treat CONTENT as DATA
When you treat content in the same manner you do data - personalisation, multi-channel delivery, white labelling, template rationalisation, process optimisation, were all able to be realised in an increasingly operationally efficient way.
Communicate WELL
Over time we extended our delivery model to help our clients have their light bulb moment, help them align their efforts to enterprise strategy, buy the right solutions, negotiate the best deals, apply best practices throughout the journey so that you get what you planned for.
WHAT NEXT FOR CUSTOMER CENTRICS?
Customer communications is changing and doing so very quickly. Artificial Intelligence, Cloud Computing, and the blurring of the lines between CCM and other customer disciplines are creating both opportunities and challenges.
We intend to continue to stay a step ahead, challenging the norms and providing insights and pathways to value for what comes next.
